The February edition of SproutMonthly: The Apartment Marketing Magazine is full of lovely marketing ideas and resident event ideas.

Inside you’ll find:

• 10 Lovely Resident Events
• 6 Resident Notices You Can’t Live Without
• Social Media the Simple Way
• 5 DIY Resident Gifts for Any Budget
• Love and Leasing
• February Planning Calendars

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A company that got its name from a ship in 1621 carrying the first Dunton ancestor: Bonaventure.A people company that just happens to be in real estate.A CEO who sees the world through a different lens with an uncanny ability to navigate unchartered waters.Buckle up, my friends. Dwight Dunton, Bonaventure’s CEO gives us 38 minutes and 46 seconds of his time. And you’re going to want to hear what he has to share.

At just 25, Dwight Dunton was in a very fortunate situation to buy a 370-unit apartment building. The catch? No apartment experience. Listen in as he shares what he’s learned along the way in building a true people company and as a CEO who sees the world through a different lens. Plus:

• How are Bonaventure’s core values more than just words?
• How do you balance the demands of your role as CEO?
• How do you recover when you face a setback or feel defeated?
• Can you share any key decisions you’ve made over the years that were pivotal for massive growth for Bonaventure?
• What are your criteria for your core leadership team?
• What has you fired up for 2023?

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“New year, new me,” can feel like a lot of pressure. What if instead, it’s “New Year, 1% Better Me?” A laser focus on small, consistent actions can lead to significant changes in a year. Swipe my foundational steps to simplify your marketing with marketing themes. Plus, join our Level Up Your Career Challenge!

Here’s what you can expect to learn when you tune in:

>>Swipe my Marketing Playbook. I’ll be sharing my foundational steps to simplifying marketing.

>> This month’s theme: Marketing Themes to Simplify Your Marketing Strategy

>> Join our Level Up Your Career Challenge: 30 actionable, small steps to level up your career in 2023. Pick one to do each day!

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Tony Sousa, Vice President of Operations at RPM Living, and the most interesting man in property management, returns as a guest this week on our Marketing Home, Marketing You podcast and he’s more interesting than ever!

Tony’s voice has gotten stronger, clearer, and more heard over the last few years. Quite a few industry folks are following his LinkedIn and it was time to get him back in here to chat about this very strong personal brand he’s built.

So listen in as Tony tells us what personal branding is to him, why it’s important for every employee, and tips on how to create your own brand or voice. 

Here’s a glance at this episode…

• What is personal branding and why is it important now?
• Why LinkedIn and not, say, Instagram?
• How can creating a strong personal brand be a win for the company you work for?
• Tips for creating your online brand/voice.
• How do you come up with content? In the moment?
• How do you not get overwhelmed?
• How do you manage your “perceived” brand with your current employees?
• What’s next?

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The January edition of SproutMonthly: The Apartment Marketing Magazine is full of marketing ideas and resident event ideas.

Here is a sneak peek of the January edition of SproutMonthly: The Apartment Marketing Magazine. Inside you’ll find…

• Level Up Your Career Challenge
• January Event Ideas and Events for Anytime
• Marketing and Retention Taglines to Kick Off the New Year
• Suzanne Hopson: Centralized Leasing and How It Can Work for You
• January Planning Calendar
• Tips for the New Year: Fair Housing and Customer Service with Anne Sadovsky
• Culture and Leadership Team- Building Multifamily Leaders with Bill Nye
• Emotional Intelligence: The Evolution of You with Dr. Lindsay Bira
• Daily Marketing Themes Sprout Playbook with Barbara Savona
• Perfect Anytime: Events, Gifts, and more!

WHAT YOU CAN EXPECT FOR 2023

The past year, we've loved crafting these magazines as a way to share our ideas and tips and for 2023 we want to take it to a whole other level. Here are a few things you can look forward to in this year:

• Two Months of Ideas: Each magazine includes two months of ideas so you can plan ahead. We will launch a new edition every other month around the 15th.
• Professional Development Training: We are invested in you and your success so we've brought in a team of experts to share their knowledge exclusively with Sprout Members:
• Anne Sadovsky: Customer Service & Fair Housing
• Bill Nye: Building Multifamily Leaders
• Dr. Lindsay Bira: Wellness & Balance
• Barbara Savona: Marketing, Retention, & Social Media
• Plus, all the perks of being a Sprout Member: Daily social plan, printable calendars, design templates, graphic downloads, photography, shopping lists, photo inspiration, and so much more!

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com

“Anytime you bring two people together, a culture will develop or grow. Culture grows in every organization. The question becomes, are you intentional about what you're going to grow? Or, are you unintentional and you leave it up to chance and circumstance?” Our leadership university continues with Bill Nye in part two of our series: Building Leaders with Bill Nye. Intentional vs. Unintentional Culture.

Here’s a glance at this episode…

>> (2:08) Unintentional culture

>> (4:18) Emotional vs Rational

>> (6:28) Marketing

>> (7:22) Personnel

>> (10:46) Innovation

>> (12:35) Growth

>> (13:53) Intentional Culture

>> (16:55) Disciplined vs Chaotic

>> (18:12) Strategy vs Temptation

>> (18:58) Consistent vs Impulsive

>> (21:11) Which Culture Do You Have?

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The December edition of SproutMonthly: The Apartment Marketing Magazine is full of creative winter apartment marketing and resident event ideas. Plus, take a peek at our Ultimate Gift Guide for Property Management.

Here is a sneak peek of the December edition of SproutMonthly: The Apartment Marketing Magazine. Inside you’ll find…

• 14 WINTER EVENTS That Will Wow!
• THE ULTIMATE GIFT GUIDE for Property Management
• Resident Gifts
• Property Manager Gifts
• Leasing Team Gifts
• Maintenance Team Gifts
• Corporate Team Gifts
• New! Sprout Merchandise
• Package Season Notice Tips
• Fair Housing HOLIDAY TIPS from Anne Sadovsky
• Leadership Culture: Intentional Versus Unintential with Bill Nye
• The 6 Pillars of Resiliency that Every Leader Needs with Psychologist, Lindsay Bira
• December Planning Calendar

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We have psychologist, Dr. Lindsay Bira, talking about how we can stay successful and healthy, even in an industry as stressful as ours. I wanted to find out what attributes are needed to support someone that's in a high-performing, constantly-demanding role. The tips and techniques she shares can be put into action quickly and help your high-paced workday and long-term career. This is where resiliency comes in.

Here’s a glance at this episode…

08:00 >> The Six Domains or Pillars of Resiliency

10:11 >> Vision

14:12 >> Collaborative Relationships

18:31 >> Composure

21:47 >> Reasoning

26:51 >> Tenacity

31:26 >> Health

35:12 >> Put It Into Action

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This week we’re featuring part one of our new series: BUILDING LEADERS WITH BILL NYE: LEADERSHIP CULTUREThroughout 2023, we are going to be building on this foundation of strong leadership and culture in your apartment communities and your management companies. I'm giving you this free piece of member content because it's so valuable, and I want you to get an inside look at what is included when you become a Sprout member.

Here are a few highlights:02:40 >> What the experts (business leaders, executives, and the college-educated) say culture is11:15 >> Culture is: What you expect14:47 >> Culture is: What you will/won't tolerate. How do companies clearly, effectively, and consistently communicate what will be tolerated and what won't be tolerated?17:30 >> Culture is: How you treat each other20:30 >> Three questions to ask yourself to build and improve your culture

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MEET THIS WEEK’S GUEST: DAVID LYND, LYND LIVING CEO & WELLNESS-ENTHUSIAST

This week’s episode isn’t about getting things perfectly from the start. It isn’t about how my guest has it all figured out. It’s about evolving as a leader. Growing as a human. Lessons learned along the way. And impacting the lives of those around you for the better in the process.

Here’s a glance at this episode…

02:13 >> The Moment David Realized the Company Culture Needed to Change

05:08 >> How Small Seeds of Wellness Change Began to Take Root at Lynd

08:25 >> Why a Focus on Team Wellness is the Smartest Investment You Can Make

09:45 >> Getting Team Feedback and Internal Polling on a Wellness Program

12:20 >> Wellness Perks Offered at Lynd Living

15:15 >> Find Out David’s Current Morning Routine

17:30 >> The Secret to David Lynd’s Career Success

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com