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As a busy property manager, you don't have time to constantly think of new and budget-friendly resident events and marketing themes. Sprout Marketing has you covered in this episode. We are sharing back-to-school ideas, budget-friendly events, resident events to help with renewals and retention PLUS ideas for welcome home gifts, ways to follow up with prospective renters and more. Tune in.

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See the episode webpage at watchyourbusinesssprout.com/sprout-marketing-blog/70-difficult-renewal-conversations

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A little conversation about leftovers hit me hard and made me re-evaluate how I was spending my time.

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This week, I’m giving you a sneak peek of Sprout Marketing’s favorite July resident events and marketing ideas from our Sprout Monthly Marketing Magazine. Inside our monthly magazine, you’ll find…

Tips and tricks to have easier renewal conversations when rents are increasing

12 July resident event ideas that are easy and creative

Resident gift ideas for every lifestyle

How to prioritize your leads with saved reply templates

Best places to outreach market your apartment this summer

How to batch social media content with new Instagram template videos

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SOCIAL MEDIA POSTS TO DRIVE TRAFFIC TO YOUR APARTMENT COMMUNITY

Encourage People to Visit

These can be just a direct shout-out to come to visit with a picture of your community. Get creative with your imagery.

Try holding a cup of coffee or another refreshment and invite them to stop by for a “Sip & Tour!”

Vary pictures of different amenity spaces. Example: Post a picture of the pool with a caption hook, “Want to spend your summer here? Stop by to tour today!”

Include a picture of yourself and do a personal invite to tour with you specifically.

Remember, only about 6% of social media posts are seen by your audience. Combine an old caption with a new photo or video and just like that you have an upcycled post!

NEIGHBORHOOD SPOTLIGHT

Spotlighting different businesses and hotspots in your neighborhood gives you ENDLESS possibilities for posts.

Ideas:

Your favorite place to get coffee.

Your favorite bakery.

You could do your favorite lunch spot… think sushi, Mexican, Indian, etc.

Your favorite park, grocery store and so much more!

You can also share a post from a business in your neighborhood. Let's say that you follow that bakery and they posted something really neat. Now you can share that post in your stories, make sure you tag them, do an @mention and whatever their handle is and write a fun post.

Example: “Go visit our friends at _____________! They're only two minutes away and we love their chocolate croissants. Thank us later!”

This is a very simple way to get “FREE” content that really helps promote your neighborhood and gets cross-promotion going with other local businesses!

HIGHLIGHT A RESIDENT TESTIMONIAL

Resident testimonials are SO powerful. Take a screenshot of a Google review or a Yelp review or create a graphic in Canva with a few nice words a resident sent via email. You can do this anonymously or include their name with the resident’s consent. Bonus: Ask a friendly resident if they’d be willing to do a video testimonial. You know which resident to ask…the one that loves to chat and isn’t scared of the camera.

SHARE AN FAQ - YOU KNOW YOU GET A TON OF THESE FROM PROSPECTS

Write down the questions that people ask you throughout the week. Then do a regular feature sharing your most frequently asked FAQ’s.

Example: “Hey, it's Friday, and we’re sharing a frequently asked question! You can do it with a video (Instagram stories, reel, TikTok, FB Live). I like the face-to-face interaction, but if you’re not comfortable just do text in an Instagram story. Super, super simple.

TAG-A-FRIEND REFERRAL POST

You can encourage referrals with a tag-a-friend post.

Ideas: Tag a Friend That…

You’d love to have nearby as a walking partner!

You wish was your neighbor so that happy hour could be an hour!

Would love this view.

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While in-person resident events aren’t an option, we can still connect with our community. Today we are sharing 10+ tips on how property managers can host virtual events at their apartment communities amidst the Coronavirus. Whether you are practicing social distancing or are an at-shelter city, these ideas can help with retention amidst the chaos.

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See all resources at watchyourbusinesssprout.com/sprout-marketing-blog/events-january2021

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com