Welcome everyone to this episode of the Marketing Home. Marketing You Podcast! This week we have a special guest. I am so excited to speak with Suzanne Hobson, President of Operations for Tricap Residential Group. Since I saw Suzanne present at AIM alongside Kristi Fickert earlier this year, I knew that I had to have her on the podcast to talk about this important topic of Centralized Leasing.

Here are a few of the questions Suzanne answers:

• [00:37] - What is your current role and what does a typical day look like?
• [01:55] - What Is Central Leasing, and why was it right for Tricap?
• [05:48] - Why do you think our industry has been so slow to adopt this change in the manager’s role?
• [08:33] - Who is centralized leasing not for?
• [11:30] - What are some challenges to be aware of?
• [18:06] - What are the top benefits of centralized leasing?
• [20:56] - What are standout qualities in employees?
• [26:55] - Getting to know Suzanne better

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