In this episode of The Multifamily Mix, Barbara Savona, founder of Sprout Marketing, is joined by Marcy for an engaging discussion about the inspiration behind Sprout Marketing, its frameworks, and the new Spark membership. They explore Barbara’s philosophy of starting small to achieve impactful results, her full-circle approach to marketing, and practical strategies for property managers to streamline outreach, retention, and social media efforts.

Listeners will learn about the REACH framework for retention, the Power of Three for social media, and how Spark brings personal coaching and actionable tools to property managers at any stage. This episode is packed with insights to simplify property management challenges and empower professionals to achieve success—one small step at a time.

Episode At A Glance:

00:00 Introduction to the Multifamily Mix

01:01 The Philosophy of Starting Small

02:17 Full Circle Marketing Explained

04:45 The REACH Framework for Retention

06:00 The Power of Three in Social Media

07:38 Introducing Spark Membership

09:35 Overview of Sprout's Memberships

12:09 Final Thoughts and Encouragement

14:56 Celebrating 15 Years of Sprout

15:50 Bonus: Multifamily Mix-Ups

Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com