Struggling to fill vacancies? In this episode of The Multifamily Mix, we’re diving into Preferred Employer Marketing—a powerful outreach strategy that helps property managers connect with local businesses to attract high-quality renters. Learn how to identify ideal employer partners, create irresistible leasing incentives, and implement apartment outreach marketing ideas that drive lease conversions. Whether you’re looking to boost occupancy rates or strengthen community ties, these actionable tips will help you maximize your property’s marketing efforts. Tune in now and start turning local employees into loyal residents!

01:11 Preferred Employer Marketing Overview

01:59 Spark Membership Details

03:46 Marketing to Medical Professionals

08:11 Marketing to Educators

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Get your spark back at work and in life with Sprout's $7 SPARK membership: sparkwithsprout.com