Becca Berg, co-founder of Dubsado, shares how a chaotic moment in her photography business became the spark for building one of the most beloved systems for service providers. Carrie and Becca talk about client experience, scaling with your spouse, the sacrifices behind fast growth, and what it really takes to build a business that feels both beautiful and functional.

This episode is sponsored by Dubsado. Dubsado helps service-based business owners streamline proposals, contracts, invoices, payments, and client workflows all in one place. Visit www.dubsado.com and use code WHISPER for 30% off.

2:47 - How Dubsado Got Started

7:00 - Working with Your Spouse

7:39 - The Blessings & Challenges of Building a Business with Your Spouse

13:48 - Bootstrapping a Tech Business

19:13 - Planning for Exit

23:14 - Navigating the AI & Tech Landscape

24:37 - Burnout & Year Nine