The word authenticity has now become a buzzword. We’re told it’s what consumers want. But how do companies achieve it? How do you let your personality and the personality of the team behind your business shine through in a way that doesn’t feel forced?

Today in Your Circle of Influence, Dr. Monikah and Amy are joined by Brooke Elder, founder of Social Tenacity. They discuss what authenticity is and how to use it as fuelling ground for growing your business, your marketing, and messaging. 

Brooke shares some tips on how you can start your journey in discovering your authentic leadership:

• Know your strengths.  
• Find people that complement your strengths.
• How to collaborate where your zone of genius meets theirs for a winning combination.

REFERENCES: 

www.socialtenacity.com/strengthfinder

www.facebook.com/socialtenacity/