In this episode of the Educated Empowered Inspired podcast, host Shelly Niehaus welcomes Monica Pitts, founder of MayeCreate Design and the Marketing with Purpose podcast. Monica, a web expert with a unique background in agriculture and a love for creative design, shares her journey into web development and the importance of having a strong online presence. This episode dives into the essentials of building and maintaining an effective website for small business owners and entrepreneurs, emphasizing the enduring significance of a professional website in today's digital landscape.

Key Takeaways:

• Website as Your Marketing Home:
  • Your website is the central hub of your online presence, where you have the most control over the content and user experience.
  • Despite the rise of social media and AI in search engines, a website remains crucial for establishing credibility and providing comprehensive information about your business.
• Essentials of a Strong Website:
  • Ensure clarity and simplicity in your website’s navigation and content to make it user-friendly.
  • Key components of a homepage include introducing your business, facilitating quick actions for visitors, and showcasing your unique value through testimonials, case studies, and portfolios.
• Choosing the Right Platform:
  • Start with a platform that suits your current needs but is scalable for future growth (e.g., Google Sites, Squarespace, WordPress).
  • Consider the integrations and functionalities you will need, such as e-commerce capabilities or learning management systems, to avoid outgrowing your platform too quickly.
• Investing in Professional Help:
  • Don’t hesitate to hire professionals for complex tasks like setting up a WordPress site, similar to outsourcing tasks like tax preparation.
  • Investing in expert help can save time, money, and prevent costly mistakes in the long run.
• Future-Proofing Your Website:
  • Plan with the end in mind, thinking about how your website can evolve to meet future business needs.
  • Stay adaptable and be ready to upgrade your website as your business grows and technology advances.

Tune in to this episode for actionable insights and expert advice on enhancing your online marketing presence and building a website that truly represents your business. 

Connect with Monica: 

https://mayecreate.com/ 

https://mayecreate.com/resource/what-to-put-on-your-website/ 

https://youmayecreate.com/better-than-diy/

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer