The Daily Author

#80: Eric Yaverbaum — Public Relations for Dummies


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In this episode of “The Daily Author”, our guest Eric Yaverbaum is a seasoned public relations professional and author of the books: Public Relations for Dummies and Leadership Secrets of the World's Most Successful CEOs.

We discussed his book Leadership Secrets of the World's Most Successful CEOs which sold 3 million copies. He attributes this success to focusing on leadership and targeting prominent figures for interviews, providing multiple angles for promotion.

We cover the importance of enjoying your work to ensure a fulfilling career.

Please enjoy!


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The Daily AuthorBy Owen Sammarone