In this conversation, Erik Huberman shares his journey to the founder of Hawke Media, one of the top marketing agencies in the US. He discusses the challenges faced by marketing agencies, the core principles that have driven Hawke's success, and the importance of building a strong company culture. Huberman also delves into the future of marketing, particularly the role of AI, and reflects on the legacy he hopes to leave in the marketing space.

Chapters

00:00 From Real Estate to E-commerce

02:58 Building Hawke Media

05:53 Challenges in the Marketing Agency Landscape

08:55 Core Principles of Hawke's Success

11:54 Lessons from Early Startups

14:52 The Hawke Method

17:59 What Makes a Good Marketer?

21:05 Qualities of a Great CEO and CMO

23:57 The Psychology of Marketing

26:47 Branding Principles: Trust and Consistency

29:44 The Future of Marketing

33:02 Navigating AI in Marketing

35:31 The Evolution of Work Culture

40:34 Legacy and Regulation in Marketing