On this episode of ⁠⁠⁠⁠ @ChristianPrincipalsPodcast ⁠, Mark and Matt are joined by Jim McKenzie who shares his extensive experience in Christian education and marketing, emphasizing the importance of effective marketing strategies for Christian schools. He discusses common mistakes schools make, the power of word-of-mouth marketing, and the significance of messaging that addresses prospective families' needs. Jim also highlights the value of utilizing community resources and forming marketing task forces to enhance school visibility and enrollment. He encourages participation in Herzog Foundation training for practical strategies and networking opportunities. The Christian Administrator Spotlight goes out to Mrs.Arica Heise of The Rock School in Florida!

TAKEAWAYS

• Jim McKenzie has 30 years of experience in education, primarily in Christian schools.
• Effective marketing is crucial for the sustainability of Christian schools.
• Word-of-mouth marketing is the most effective way to grow enrollment.
• Many schools fail to proactively fuel word-of-mouth marketing.
• Messaging should focus on solving problems for prospective families, not just providing information.
• Utilizing enthusiastic parents as promoters can significantly aid in enrollment efforts.
• Incentivizing promoters can actually de-incentivize their natural enthusiasm.
• Creating a marketing task force can help schools manage marketing efforts without a large budget.
• Herzog Foundation training offers proven strategies and networking opportunities for school leaders.
• Building relationships with local churches can enhance community engagement and visibility.

GREAT LINES

• "I love Christian education."

• "Utilize your people."
• "We have to do lead generation."

CHAPTERS

00:00 Introduction to Jim McKenzie and His Journey

04:24 The Importance of Marketing in Christian Education

07:08 Common Mistakes in Christian School Marketing

09:57 The Power of Word-of-Mouth Marketing

13:12 Cultivating Promoters Without Incentives

16:13 Messaging to Prospective Families

16:52 Understanding Parental Dissatisfaction

18:54 Identifying and Solving Problems21:32Utilizing Community Resources

24:40 Effective Marketing Strategies

27:01 The Value of Marketing Workshops

30:28 Spotlight on Leadership

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Visit www.herzogfoundation.com to learn more about what the Herzog Foundation provides for YOUR Christian School!