Hello Earthlings! This week, we're exploring the critical role of soil carbon measurement in combating climate change with Tom Sadan, Senior Business Development Consultant at Agricarbon, a company pioneering the field of soil carbon measurement and restoration. By utilizing advanced robotics, Agricarbon conducts large-scale soil carbon audits that support regenerative farming and carbon sequestration efforts.

Soil, often called a "hidden hero" in the fight against climate change, is a massive carbon sink capable of sequestering billions of tons of CO2. However, its benefits remain elusive, buried below ground, making accurate measurement and verification a challenge—until now. In this conversation, Tom highlights the growing financial incentives, with carbon credits that could be reach up to $100 per tonne, making regenerative farming a profitable option.

Key Points

• Scalable Soil Carbon Measurement: How Agricarbon's streamlined lab process is transforming soil testing efficiency, enabling farmers to adopt regenerative practices faster.
• Financial Incentives for Farmers: Exploring the growing profitability of carbon credits, now reaching up to $100 per tonne, and how it motivates farmers to sequester more carbon.
• Regenerative Agriculture's Climate Role: How soil, as a key carbon sink, is emerging as a natural solution to climate change, often outperforming engineered alternatives like direct air capture.
• Carbon Markets on the Rise: The expanding ecosystem of carbon credits and how farmers can capitalize on increasing demand to boost revenue while improving soil health.

Voices on The Show: 

• Tom Sadan, Senior Business Development Consultant at Agricarbon
• LinkedIn 

• Lisa Ann Pinkerton, Earthlings 2.0 Host, CEO of Technica Communications, and Founder of Women in Cleantech and Sustainability 
• LinkedIn: Lisa Ann Pinkerton
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• Technica Communications 
• Women in Cleantech and Sustainability

Web Resources:

https://www.agricarbon.co.uk/

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