Here's something nobody tells you about building a brand: if everyone likes you, you're doing it wrong.

I know, I know—it goes against every "be nice" button our mothers sewed onto our little girl cardigans. But the truth is, trying to be universally liked is the fastest path to being universally forgettable.

In this episode, I'm making the case for polarisation as positioning. We're talking about:

• Why your "too much" traits are actually your competitive advantage

• The clients you're scaring away (and why that's a GOOD thing)

• How to use your most controversial opinions as a filter for dream clients

• The difference between being polarising and being an asshole (yes, there's a line)

• Real examples of brands that win because some people HATE them

If you've ever been told you're "a lot" and felt a twinge of shame about it, this episode is your permission slip to weaponise that shit.

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/its.geminiloren

Website: www.geminicreativestudio.com.au

Join my  3-Day Brand Chaos to Cult Status Challenge Here: https://geminicreativestudio.myflodesk.com/3-day-challenge 

Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6

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