In this candid and insightful episode of AND/BOTH, host Ashley Blackington sits down with Tricia Mirchandani, founder and creative director of T Collective, to explore what it really looks like to build a business on your own terms. They dive into the realities of parenting in the digital age, the winding road of creative entrepreneurship, and how Tricia is using her career to build a better front door not just for herself, but for others. Together, they discuss how to raise social media-literate kids, manage work-life flexibility, and navigate the unglamorous but powerful side of growing in public.

You’ll hear in this episode:

• Why social media education is the new “driver’s ed” for kids
• How to model healthy digital habits at home
• What it means to re-launch your career after a “failed” freelance attempt
• How Tricia built T Collective after a corporate career in hospitality marketing
• The difference between great copywriting and strategic brand storytelling
• The power of LinkedIn to rebuild and rebrand
• Why Tricia believes in side doors, collective success, and paying it forward
• How family rhythms and business goals can support (not compete) with each other
• The impact of digital transparency on kids’ social awareness
• Why the ability to mute a group text might just be the ultimate life skill

Connect with Tricia Mirchandani:

• Website: https://triciamirchandani.com/
• Business site: https://www.withtcollective.com/
• Instagram: @with.t.collective
• LinkedIn: Tricia Mirchandani

Connect with Ashley:

Website: https://dovetaildesigns.co

Podcast website: https://www.andbothpodcast.com/

AND/BOTH Community: https://www.andbothpodcast.com/andboth-community

Dovetail® App: https://airtable.com/appn6w6IWipJYIuA3/pagZys7UnECzM46iJ/form

Social:

Instagram: @dovetailapp

Facebook: https://www.facebook.com/dovetaildesigns.co

LinkedIn: https://www.linkedin.com/in/ashleyblackington/