True To You

#80 – Mastering your brand story with copywriting expert Ché Elizaga Castro

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Ché Elizaga Castro is an award-winning Brand Story Strategist + Copywriter for impact-driven brands, and an in-demand speaker flipping the business script with a more human approach to marketing. Ché founded Come Alive Co to help industry disruptors elevate their presence and stand apart through the connecting power of Brand Story.

In this episode we talk about:

  • Che's career story and why she left to start her own business despite being at the top of her industry
  • The highlights and the lowlights of small business
  • Going from designing campaigns for the likes of Toyota to GoDaddy, to realising her passion was in small business

  • What is your "brand story"?

  • Why is it your most important piece of marketing?

  • Why do you think many entrepreneurs fear writing copy so much?

  • How can we learn to “practice” copy and overcome the fear?

    • Instagram and TikTok: @comealive.co

    Free Brand Story resource: comealive.co/email

    ...more
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    True To YouBy Ruby Marsh
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