The Customer Commerce Podcast

80% of eCommerce Businesses Get This Marketing Step Wrong

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In this episode of the Customer Commerce Podcast, Hunter Leonard shares his insights on marketing strategies for business owners. He discusses common mistakes made by businesses, the importance of understanding your ideal customer, and the benefits of niche marketing. 

Hunter introduces his R.A.P.I.D marketing model, which emphasizes research, analysis, planning, implementation, and detection to create effective marketing strategies. 

He concludes with actionable advice for e-commerce brands, highlighting the significance of customer service and communication.


Takeaways

  • Marketing is often misunderstood as just ads and social media posts.
  • 80% of businesses start their marketing process incorrectly.
  • Understanding your customers is crucial before promoting your product.
  • Niche marketing can lead to higher profitability.
  • Investing time in understanding your ideal customer pays off in the long run.
  • The RAPID model consists of Research, Analyze, Plan, Implement, and Detect.
  • Effective marketing requires measuring results to refine strategies.
  • Small changes in marketing strategies can lead to significant revenue increases.


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    The Customer Commerce PodcastBy StoreConnect