The Customer Commerce Podcast

Meta lost $17 billion on the Metaverse and kept going, sound familiar? 

In this episode, Mikel Lindsaar, Tony Melvin and Jess dig into the sunk cost fallacy, why most businesses aren't actually AI ready and what separating your data from your decisions is really costing you. 

Plus: AI-generated horror novels, copyright law, and why the human behind the prompt still matters more than the AI.

Listen or read TRUE TEAM here!

Ready to stop the manual work and start growing?

Explore the StoreConnect platform here: ⁠https://storeconnect.com/⁠.

Block Inc. (formerly known as Square) laid off 4,000 people after record profits and the stock market rewarded them with an $8 billion jump.

StoreConnect's CEO Mikel Lindsaar and CMO Tony Melvin break down why AI isn't coming, it's already here and why getting your data into one place is the only move that matters right now.

Plus, birthday chaos, curling conspiracies and the people who will make or break your business.

Stop wasting hours managing inventory in two places. In this debut episode, StoreConnect CEO Mikel Lindsaar explains why the "sync" model is a myth that silently drains your growth.

We’re kicking Season 3 of The Customer Commerce with “Steve energy" to dive into what actually makes a business sane in 2026. From a behind-the-scenes look at the ROI of Dreamforce to debunking the idea that AI is only for the "100K Enterprise Club," we’re keeping it real about Customer Commerce.

What you'll learn:

• Why "connectors" are just duct tape for your business.
• Is attending massive events like Dreamforce actually worth your budget?
• How mid-market businesses can use Salesforce logic to scale without the enterprise price tag.
• Why battery-flavored chips (yes, really) and $900 headphones are the energy we’re leaving behind.

Ready to stop the manual work and start growing? Explore the StoreConnect platform here: https://storeconnect.com/.

In this episode, Jess and Mikel discuss the realities of entrepreneurship, the importance of customer experience, and the disconnect often found in the hospitality industry. They explore the value of human interaction in a world increasingly dominated by AI and technology, and how businesses can build loyalty through genuine connections rather than just monetary incentives. 

Mikel shares insights on the challenges and responsibilities of running a business, emphasizing the need for a strong belief in one's vision to succeed.

Takeaways

• Entrepreneurship requires a level of insanity and belief.
• Work-life balance is often unrealistic for entrepreneurs.
• Human interaction will become increasingly valuable in business.
• Exclusivity in services should not come at the cost of basic amenities.
• Building loyalty requires genuine connections, not just financial incentives.
• Success often comes from navigating high highs and low lows.

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In this episode of the Customer Commerce Podcast, co-hosts Jess & Mikel join guest, James King, to discuss the critical role of data in driving business success, particularly in the e-commerce and beauty industries. 

They explore the challenges businesses face in understanding and utilizing data effectively, the importance of simplifying metrics for better decision-making, and the unique dynamics of the beauty market. 

The conversation also touches on the impact of AI on data analysis and the necessity of connecting teams to enhance data utilization.

Takeaways

• Data is crucial for scaling businesses effectively.
• Simplifying data can lead to better decision-making.
• Accurate data is essential for understanding business performance.
• First-party data is becoming increasingly important due to privacy regulations.
• AI is changing how consumers research and purchase products.
• Silos within organizations can hinder effective data use.
• Businesses must focus on their core customers to thrive.

Connect with James on LinkedIn

Check out his services

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Summary

In this episode of the Customer Commerce Podcast, Jess and Mikel engage with Adam Posner, founder of The Point of Loyalty, to explore the intricate dynamics of customer loyalty. They discuss the concept of 'Joyalty Moments ‘of Magic and how brands can create meaningful connections with customers through unexpected moments of joy. 

Adam emphasizes that loyalty is not merely a program but an outcome defined by behavior, belief, and belonging. The conversation delves into the importance of empowering teams to foster loyalty and the future of loyalty in an increasingly AI-driven landscape, highlighting the need for human connection in customer interactions.

Takeaways

• Loyalty should be viewed as an outcome, not just a program.
• The three B's of loyalty are behavior, belief, and belonging.
• Empowering teams is crucial for effective loyalty strategies.
• Service recovery can turn a negative experience into loyalty.
• Human connection is vital in an AI-driven world.
• Brands need to continuously evolve their loyalty strategies.
• Educating and exciting teams about loyalty is essential.
• Loyalty is a holistic approach that involves the entire business.

Connect with Adam on LinkedIn

https://www.linkedin.com/in/adamposner/

Check out his Services:

https://thepointofloyalty.com.au/

Listen to his new Vlogcast:

https://www.youtube.com/@adamposner3459

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In this episode of the Customer Commerce podcast, Martin Beeson, founder of Growth Affect CRO, discusses the importance of understanding customer journeys in eCommerce and how to optimize conversion rates. 

He emphasizes the need for businesses to identify revenue leaks and the role of data-driven insights in improving customer experiences. The conversation also explores the differences between B2B and B2C strategies, the challenges of SaaS marketing, and the impact of privacy laws on data capture. 

Additionally, Martin shares insights on common mistakes businesses make in website optimization and the evolving role of AI in customer interactions.

Takeaways

• Understanding customer journeys is crucial for eCommerce success.
• Identifying revenue leaks can significantly improve conversion rates.
• B2B and B2C require different approaches to conversion optimization.
• SaaS marketing poses unique challenges in communicating value.
• Privacy laws are impacting data capture strategies.
• Many businesses overlook underrated areas for conversion improvement.
• Common mistakes in website optimization can hinder growth.
• AI recommendations are changing how customers find products.
• Content remains a key factor in attracting and converting customers.

Connect with Martin on LinkedIn

Find out more about Growth Affect

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In this episode of The Customer Commerce Podcast, hosts Jess and Mikel engage with Ian Calvert, an expert in eCommerce, to discuss the practical realities of running an online business.

They explore the importance of customer service, the dynamics of marketplaces, and the significance of building genuine relationships with customers. Ian shares insights from his experiences at Retail Fest, emphasizing the need for businesses to focus on their customers rather than competitors.

The conversation also touches on the misconceptions surrounding conversion rates and the value of learning through action.

Takeaways

• Understanding marketplace dynamics is crucial for small businesses.
• Customer loyalty is driven by emotional connections, not just discounts.
• Learning through experience is more effective than theoretical knowledge.
• Customer service is a key growth opportunity for businesses.
• Businesses often overthink customer needs and competitor actions.
• Control what you can control in your business operations.
• Conversion rates are influenced by many external factors, not just internal changes.

Connect with Ian on LinkedIn

Find out more about his eCommerce coaching & community.

Klaviyo report Iain was referring to.

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In this episode of the Customer Commerce Podcast, host Jess and Mikel engage with Saul Kropman, founder of Alchemy Consultants, who specializes in helping e-commerce brands achieve profitable growth. 

The conversation covers various aspects of e-commerce, including the importance of direct communication with customers, understanding their needs, and leveraging AI for efficiency. 

Saul emphasizes the shift in customer expectations and the necessity for brands to solve real problems rather than just selling products. 

The discussion also touches on the role of upselling, low-code solutions for e-commerce improvements, and practical tips for small businesses to enhance their operations and profitability.

Takeaways:

• Understanding customer needs leads to better profitability.
• AI can enhance efficiency in e-commerce operations.
• Customers expect brands to solve real problems.
• Upselling and cross-selling can significantly increase revenue.
• Low-code solutions can simplify e-commerce improvements.
• Identifying customer problems is key to enhancing trust.
• Post-purchase surveys can reveal valuable customer insights.
• Engaging with VIP customers can lead to new product ideas.

Follow Saul & his Five Fix Fridays

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In this episode of the Customer Commerce Podcast, Mikel, David, and Jess dive into the chaotic world of branding and marketing, focusing on Jaguar's recent branding blunder and its implications for the automotive industry. 

They discuss the importance of understanding target markets, the shift towards personalization in customer experiences, and the future of online shopping, particularly the rise of live shopping.

The conversation emphasizes the need for companies to prioritize genuine customer service and build loyalty through meaningful interactions.

Takeaways:

• Jaguar's recent ad campaign was a branding disaster.
• Understanding your target market is crucial for successful branding.
• Companies should focus on selling products, not guilt-tripping customers.
• Personalization in customer experience is becoming increasingly important.
• Live shopping is emerging as a new trend in online commerce.
• Brands can recover from failures by reconnecting with their core values.
• The shift towards technology in customer service can alienate customers.

"Jag went woke and then went broke"

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