In this episode of the Customer Commerce Podcast, co-hosts Jess & Mikel join guest, James King, to discuss the critical role of data in driving business success, particularly in the e-commerce and beauty industries. 

They explore the challenges businesses face in understanding and utilizing data effectively, the importance of simplifying metrics for better decision-making, and the unique dynamics of the beauty market. 

The conversation also touches on the impact of AI on data analysis and the necessity of connecting teams to enhance data utilization.

Takeaways

• Data is crucial for scaling businesses effectively.
• Simplifying data can lead to better decision-making.
• Accurate data is essential for understanding business performance.
• First-party data is becoming increasingly important due to privacy regulations.
• AI is changing how consumers research and purchase products.
• Silos within organizations can hinder effective data use.
• Businesses must focus on their core customers to thrive.

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