The Customer Commerce Podcast

Why “sync" is a lie and other eCommerce myths with Mikel Lindsaar


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Stop wasting hours managing inventory in two places. In this debut episode, StoreConnect CEO Mikel Lindsaar explains why the "sync" model is a myth that silently drains your growth.


We’re kicking Season 3 of The Customer Commerce with “Steve energy" to dive into what actually makes a business sane in 2026. From a behind-the-scenes look at the ROI of Dreamforce to debunking the idea that AI is only for the "100K Enterprise Club," we’re keeping it real about Customer Commerce.


What you'll learn:

  • Why "connectors" are just duct tape for your business.
  • Is attending massive events like Dreamforce actually worth your budget?
  • How mid-market businesses can use Salesforce logic to scale without the enterprise price tag.
  • Why battery-flavored chips (yes, really) and $900 headphones are the energy we’re leaving behind.


Ready to stop the manual work and start growing? Explore the StoreConnect platform here: https://storeconnect.com/.

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The Customer Commerce PodcastBy StoreConnect