In this episode of the Customer Commerce Podcast, Mikel, David, and Jess dive into the chaotic world of branding and marketing, focusing on Jaguar's recent branding blunder and its implications for the automotive industry. 

They discuss the importance of understanding target markets, the shift towards personalization in customer experiences, and the future of online shopping, particularly the rise of live shopping.

The conversation emphasizes the need for companies to prioritize genuine customer service and build loyalty through meaningful interactions.

Takeaways:

• Jaguar's recent ad campaign was a branding disaster.
• Understanding your target market is crucial for successful branding.
• Companies should focus on selling products, not guilt-tripping customers.
• Personalization in customer experience is becoming increasingly important.
• Live shopping is emerging as a new trend in online commerce.
• Brands can recover from failures by reconnecting with their core values.
• The shift towards technology in customer service can alienate customers.

"Jag went woke and then went broke"

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