In this episode of the Customer Commerce Podcast, host Jess and Mikel engage with Saul Kropman, founder of Alchemy Consultants, who specializes in helping e-commerce brands achieve profitable growth. 

The conversation covers various aspects of e-commerce, including the importance of direct communication with customers, understanding their needs, and leveraging AI for efficiency. 

Saul emphasizes the shift in customer expectations and the necessity for brands to solve real problems rather than just selling products. 

The discussion also touches on the role of upselling, low-code solutions for e-commerce improvements, and practical tips for small businesses to enhance their operations and profitability.

Takeaways:

• Understanding customer needs leads to better profitability.
• AI can enhance efficiency in e-commerce operations.
• Customers expect brands to solve real problems.
• Upselling and cross-selling can significantly increase revenue.
• Low-code solutions can simplify e-commerce improvements.
• Identifying customer problems is key to enhancing trust.
• Post-purchase surveys can reveal valuable customer insights.
• Engaging with VIP customers can lead to new product ideas.

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