In this episode of the Customer Commerce podcast, Martin Beeson, founder of Growth Affect CRO, discusses the importance of understanding customer journeys in eCommerce and how to optimize conversion rates. 

He emphasizes the need for businesses to identify revenue leaks and the role of data-driven insights in improving customer experiences. The conversation also explores the differences between B2B and B2C strategies, the challenges of SaaS marketing, and the impact of privacy laws on data capture. 

Additionally, Martin shares insights on common mistakes businesses make in website optimization and the evolving role of AI in customer interactions.

Takeaways

• Understanding customer journeys is crucial for eCommerce success.
• Identifying revenue leaks can significantly improve conversion rates.
• B2B and B2C require different approaches to conversion optimization.
• SaaS marketing poses unique challenges in communicating value.
• Privacy laws are impacting data capture strategies.
• Many businesses overlook underrated areas for conversion improvement.
• Common mistakes in website optimization can hinder growth.
• AI recommendations are changing how customers find products.
• Content remains a key factor in attracting and converting customers.

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