In this episode of The Customer Commerce Podcast, Mikel, Jess, and David debunk some of the most common myths in eCommerce.

They dive into misconceptions around product range, negative reviews, and website traffic, and how these can impact business growth.

The episode also features a Real CUSStomer story, showcasing the importance of customer feedback in improving practices.

Key Takeaways:

Sponsored by StoreConnect

The conversation explores the impact of eCommerce on B2B and D2C brands, particularly during the lockdowns. 

Our featured guest, Jason Greenwood, discuss the challenges faced by B2B brands in adapting to the digital world and the importance of data management and organization. 

Both Mikel and Jason emphasize the need for education and training in eCommerce and highlight the shift in buyer behavior towards online channels. 

The conversation also touches on the significance of self-service eCommerce, EDI, and PunchOut as essential sales channels in the B2B industry. 

In the B2B world, there is a need for digital services that cater to the specific needs of customers. This includes buyer's portals, eCommerce portals, digital trade portals, and more. 

Many B2B brands overlook the importance of understanding their customers' digital expectations and fail to create an onboarding plan for digital solutions. 

B2B companies often try to automate the sales process, but this can lead to a loss of customer engagement and relationships. By automating administrative tasks, salespeople can focus more on building relationships with customers. B2B businesses have more hybrid sales channels, and it's important to map these channels into a digital platform. 

We hope this episode inspires businesses to focus on becoming commerce fit and leveraging technology to increase revenue!

Check out Jason's podcast, "THE ECOMMERCE EDGE Podcast" & his company, Greenwood Consulting

Sponsored by ⁠⁠StoreConnect⁠ 

Share your ⁠⁠Real CUSStomer experience HERE

In this 'espresso' episode, David Brier delves into the surprising disconnect between CEOs and customers when it comes to delivering a superior customer experience.

In this episode of "The Customer Commerce Podcast," we dive deep into the strategies that will help your eCommerce business thrive during peak seasons.

Discover actionable tips on stress testing your systems, addressing previous challenges, and enhancing customer communication to ensure a seamless and positive shopping experience.

Learn how to turn peak season challenges into opportunities for building lasting brand loyalty. Tune in for practical advice and data-driven insights to make the most of the busiest times of the year.

Sponsored by StoreConnect

Share your Real CUSStomer experience here

In this episode, we delve into the essential role of human connection in customer interactions and why businesses should focus on building genuine relationships rather than just processing transactions.

We examine the downsides of relying too much on automation and self-service, highlighting a real CUSStomer's frustrating experience with Officeworks' self-service options.

Join us as we explore how fostering personal connections and delivering outstanding customer service can set your business apart in a crowded market, leading to customer loyalty and long-term success.

Key Takeaways:

Tune in to learn how to humanize your customer interactions and why it’s vital for your business’s success.

Sponsored by StoreConnect

In Episode 7 of The Customer Commerce Podcast, Jess explores the basics of branding with branding expert David Brier, known for his work with prominent figures like Grant Cardone and Daymond John.

David shares essential insights on avoiding common branding mistakes, immediate steps to enhance branding, and the importance of a cohesive brand identity.

This episode is packed with actionable advice and practical tips, making it a must-listen for small business owners aiming to refine their branding strategies and create a lasting impact in the eCommerce space.

In this episode of The Customer Commerce Podcast, we are joined by Nick Terrenzi, the Chief Growth Officer of StoreConnect, and our branding extraordinaire, David Brier. Nick, who has traveled over 4 million miles for business and has extensive experience across various industries, shares invaluable insights on ensuring sustainable business growth.

Tune in to hear Nick discuss:

With Nick's expertise and David's unique perspective, this episode is packed with actionable takeaways to help you identify and overcome the blind spots that could hinder your business growth.

If you've had an online nightmare experience that you've been dying to share with someone, please send it through to us at ⁠⁠Real CUSStomers!⁠⁠ 🤬

Join Jess, Mikel Lindsaar (Founder & CEO of StoreConnect), and branding expert David Brier as they dive into optimizing the Direct-to-Consumer (D2C) customer journey.

Discover the common time-wasting tools, tips for simplifying customer purchases, and how to measure the effectiveness of your customer journey improvements.

Packed with practical advice and engaging stories, this episode is a must-listen for any business owner looking to enhance their commerce experience.

Tune in for valuable takeaways and a few laughs! 🎧

If you've had an online nightmare experience that you've been dying to share with someone, please send it through to us at ⁠⁠Real CUSStomers!⁠⁠ 🤬

In this episode of The Customer Commerce Podcast, we explore a clever new product a supermarket has introduced to make shopping easier and more enjoyable—especially for coffee lovers.

We also dive deep into StoreConnect's latest survey of 2,000 people, revealing fascinating insights into consumer spending, saving, and splurging habits.

Join us for a fun and informative discussion on how to truly understand and cater to your customers' needs!

If you've had an online nightmare experience that you've been dying to share with someone, please send it through to us at ⁠Real CUSStomers!⁠ 🤬

If we feature you on the pod, well send you a $100 gift card to help make amends on behalf of the company that got you CUSSing! As well as your very own StoreConnect Tasmanian Devil mascot, Steve!

This podcast is brought to you by ⁠⁠StoreConnect⁠

In Episode 3 of The Customer Commerce Podcast, we dive into the power of customer personalization and its impact on business success. We'll explore practical examples of how personalized shopping experiences can turn casual shoppers into loyal customers and why investing in these strategies is more beneficial than constantly seeking new customers.

Join us as we discuss real-life examples of businesses that go the extra mile to delight their customers, earning not just loyalty but also invaluable word-of-mouth and free PR. From tailored recommendations to personalized communications, we uncover the strategies that make customers feel valued and appreciated.

Tune in for an engaging episode filled with tips, trends, and stories that will inspire you to create more meaningful connections with your customers and elevate your eCommerce game.

Sponsored by StoreConnect: https://getstoreconnect.com/

https://realcusstomers.com/