In this episode of the Customer Commerce Podcast, hosts Mikel Lindsaar and Jessica engage with Michael Diamond, CEO of Arcurious, to explore the evolving landscape of customer engagement, particularly in the context of AI and CRM systems.

They discuss insights from this years Dreamforce, the importance of personal connections in business, and how companies can leverage data to enhance customer experiences.

The conversation emphasizes the need for businesses to build strong foundations in CRM and data management to foster meaningful relationships with customers.

Takeaways:

Arise Foundation focuses on the empowerment and financial freedom of survivors of financial abuse through no-interest loans, employment training and job placement, wrap-around support services and advocacy.

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In this episode of the Customer Commerce podcast, hosts Jessica, Mikel, and David delve into the concept of customer commerce, emphasizing the importance of building relationships with customers over mere transactional efficiency. They discuss the significance of setting clear expectations in customer communication, the philosophy behind customer commerce, and the role of reciprocity in customer relationships. The conversation highlights the need for businesses to foster a customer-centric culture to enhance customer experiences and loyalty.

Takeaways

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In this engaging conversation, Jess, Mikel & David discuss various aspects of eCommerce, particularly focusing on the upcoming holiday season. 

They explore the importance of branding, effective communication strategies, and the necessity of data measurement for business success. The discussion also delves into creative email marketing ideas and how to navigate challenges faced by eCommerce businesses during peak shopping times.

Takeaways

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In this episode of The Customer Commerce Podcast, host Jess engages with branding expert David Brier to discuss effective marketing strategies for small businesses during the holiday season.

They explore the importance of branding, consumer behavior, and innovative marketing approaches that can help businesses stand out in a crowded marketplace.

The conversation emphasizes the need for businesses to understand their target audience and to create unique, memorable marketing campaigns that resonate with consumers.

Takeaways:

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In this episode of The Customer Commerce Podcast, host Jess teams up with branding expert David Brier and StoreConnect CEO Mikel Lindsaar to tackle more common myths in the world of eCommerce. The trio dives into misconceptions surrounding the "ease" of running an online store, the myths about personalization, and the real-life challenges of entrepreneurship. With humor and insight, they break down what it really takes to succeed in eCommerce, emphasizing strategy, branding, and customer experience.

Key Takeaways:

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In this episode of The Customer Commerce Podcast, Mikel and David discuss their experiences at Dreamforce this year, highlighting the significance of AI in customer service, the importance of data management for businesses, and the strategic advantages of building on the Salesforce platform.

They emphasize the need for business owners to prioritize their data organization to stay competitive in the evolving market.

Takeaways:

This episode is sponsored by StoreConnect

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In this episode, Jess and David discuss the concept of “Customer Commerce”, emphasizing the importance of relationships in business transactions. 

They explore how technology can either enhance or hinder customer experiences and the unique value proposition of StoreConnect in fostering these relationships. The conversation highlights the need for businesses to prioritize customer interactions over mere efficiency and profit metrics, advocating for a more human-centered approach to commerce.

Takeaways

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In this episode of The Customer Commerce Podcast, Mikel, Jess, and David debunk some of the most common myths in eCommerce.

They dive into misconceptions around product range, negative reviews, and website traffic, and how these can impact business growth.

The episode also features a Real CUSStomer story, showcasing the importance of customer feedback in improving practices.

Key Takeaways:

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The conversation explores the impact of eCommerce on B2B and D2C brands, particularly during the lockdowns. 

Our featured guest, Jason Greenwood, discuss the challenges faced by B2B brands in adapting to the digital world and the importance of data management and organization. 

Both Mikel and Jason emphasize the need for education and training in eCommerce and highlight the shift in buyer behavior towards online channels. 

The conversation also touches on the significance of self-service eCommerce, EDI, and PunchOut as essential sales channels in the B2B industry. 

In the B2B world, there is a need for digital services that cater to the specific needs of customers. This includes buyer's portals, eCommerce portals, digital trade portals, and more. 

Many B2B brands overlook the importance of understanding their customers' digital expectations and fail to create an onboarding plan for digital solutions. 

B2B companies often try to automate the sales process, but this can lead to a loss of customer engagement and relationships. By automating administrative tasks, salespeople can focus more on building relationships with customers. B2B businesses have more hybrid sales channels, and it's important to map these channels into a digital platform. 

We hope this episode inspires businesses to focus on becoming commerce fit and leveraging technology to increase revenue!

Check out Jason's podcast, "THE ECOMMERCE EDGE Podcast" & his company, Greenwood Consulting

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In this 'espresso' episode, David Brier delves into the surprising disconnect between CEOs and customers when it comes to delivering a superior customer experience.