The Customer Commerce Podcast

Customer Experience 2024: Trends and Insights Featuring Michael Diamond

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In this episode of the Customer Commerce Podcast, hosts Mikel Lindsaar and Jessica engage with Michael Diamond, CEO of Arcurious, to explore the evolving landscape of customer engagement, particularly in the context of AI and CRM systems.

They discuss insights from this years Dreamforce, the importance of personal connections in business, and how companies can leverage data to enhance customer experiences.

The conversation emphasizes the need for businesses to build strong foundations in CRM and data management to foster meaningful relationships with customers.

Takeaways:

  • Time is precious in business and affects customer loyalty.
  • Dreamforce 2023 highlighted the chaos and innovation in e-commerce.
  • Helping others can drive business success and personal fulfillment.
  • AI can enhance customer engagement but should not replace human connection.
  • Personalization at scale is a challenge many companies face.
  • Building a strong CRM foundation is crucial for business growth.
  • Data is essential for personalizing customer experiences.
  • Companies often wait too long to implement effective CRM systems.
  • Investing in the right technology from the start pays off.
  • Social enterprises can drive profit while doing good.

    • Arise Foundation focuses on the empowerment and financial freedom of survivors of financial abuse through no-interest loans, employment training and job placement, wrap-around support services and advocacy.


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