The Customer Commerce Podcast

How to Zig When Others Zag in eCommerce

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In this episode of The Customer Commerce Podcast, host Jess engages with branding expert David Brier to discuss effective marketing strategies for small businesses during the holiday season.

They explore the importance of branding, consumer behavior, and innovative marketing approaches that can help businesses stand out in a crowded marketplace.

The conversation emphasizes the need for businesses to understand their target audience and to create unique, memorable marketing campaigns that resonate with consumers.

Takeaways:

  • Time is precious in business and affects customer loyalty.
  • Understanding your target audience is crucial for effective marketing.
  • Branding can significantly influence consumer purchasing decisions.
  • Consumers prefer discount-related content during the holidays.
  • Unique marketing strategies can help businesses stand out.
  • Listening to customers can lead to valuable insights.
  • Building brand loyalty is more important than just offering discounts.
  • Innovative marketing can create memorable consumer experiences.
  • Zigging when others zag can lead to greater brand recognition.
  • Creating a relationship with customers is key to long-term success.


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