The Customer Commerce Podcast

By StoreConnect

Now more than ever, businesses need to grow — rapidly and in the most streamlined way possible. Customers need to be serviced simply and swiftly. And technological hurdles need to be replaced with mor... more

· Business

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FAQs about The Customer Commerce Podcast:

How many episodes does The Customer Commerce Podcast have?

The podcast currently has 49 episodes available.

The Customer Commerce Podcast episodes:

January 09, 2025 The 2025 Commerce Prediction That Left Mikel Speechless!
In this episode of The Customer Commerce Podcast, hosts Mikel, David and Jess discuss key predictions for the retail and e-commerce landscape in 2025. They explore the importance of integrating human connection into business, the rise of gamification in customer loyalty programs, the impact of social commerce, and the growing subscription economy. The conversation also delves into the transformative potential of AR and VR in shopping experiences, the necessity of sustainable practices in commerce, and the anticipated economic growth driven by AI advancements.
Takeaways:
Retailers need to focus on in-store media to capture sales.
Gamification can significantly enhance customer loyalty programs.
The subscription economy is expected to double, changing consumer behavior.
AR and VR technologies are revolutionizing the online shopping experience.
Sustainable commerce is becoming a standard expectation for consumers.
AI will play a crucial role in enhancing customer interactions.
Businesses must focus on human connection amidst technological advancements.

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34min
January 06, 2025The guy who paid $6.2M for a banana...
In this FIRST episode of The Customer Commerce Podcast for 2025, the hosts discuss various topics including the controversial reveal of Jaguar's new model, the implications of Shopify's payday loans for small businesses, and the absurdity of a $6 million banana art piece.
They also explore the collaboration between PlayStation and Pizza Hut, the chilling effects of new social media regulations in Australia, and share their hopes for 2025 in the realm of customer commerce.
Takeaways:
Time is precious in business and affects customer loyalty.

Jaguar's marketing strategy may have backfired with its recent reveal.

Shopify's payday loans can lead to significant debt for small business owners.

Art can serve as a tax deduction if it depreciates in value.

Innovative collaborations, like PlayStation and Pizza Hut, enhance customer experience.

New social media regulations may hinder platform accessibility and innovation.

Community building is essential for customer engagement and brand loyalty.

2025 holds potential for significant changes in the business landscape.
The future of commerce may focus on community and customer relationships.

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40min
January 05, 2025The No.1 Hidden Cost of Cheap eCommerce Solutions Feat. Jo Swadling
In this episode of The Customer Commerce Podcast, hosts Jess and Mikel welcome Jo Swadling, Managing Director of Swan Technology Solutions.
They discuss the importance of simplicity in eCommerce, the challenges businesses face with complex systems like Salesforce, and share real-life success stories of clients who have streamlined their processes.
The conversation also highlights the risks of opting for cheaper solutions and offers advice on navigating digital transformation while maximizing ROI. Jo emphasizes the significance of keeping the customer experience at the forefront of business strategies.
Takeaways:
Businesses often overcomplicate their processes.

Automation should be used wisely to avoid complexity.

Investing in the right technology pays off in the long run.

Choosing cheaper options can lead to higher long-term costs.

Digital transformation requires careful planning and prioritization.

Focus on core functionalities before expanding.

Customer experience should always be the priority.

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28min
December 19, 202480% of eCommerce Businesses Get This Marketing Step Wrong
In this episode of the Customer Commerce Podcast, Hunter Leonard shares his insights on marketing strategies for business owners. He discusses common mistakes made by businesses, the importance of understanding your ideal customer, and the benefits of niche marketing.
Hunter introduces his R.A.P.I.D marketing model, which emphasizes research, analysis, planning, implementation, and detection to create effective marketing strategies.
He concludes with actionable advice for e-commerce brands, highlighting the significance of customer service and communication.

Takeaways
Marketing is often misunderstood as just ads and social media posts.

80% of businesses start their marketing process incorrectly.

Understanding your customers is crucial before promoting your product.

Niche marketing can lead to higher profitability.

Investing time in understanding your ideal customer pays off in the long run.

The RAPID model consists of Research, Analyze, Plan, Implement, and Detect.

Effective marketing requires measuring results to refine strategies.

Small changes in marketing strategies can lead to significant revenue increases.

Connect with Hunter on LinkedIn
Buy his Books on AMAZON
Download his gift to you this Christmas, his Marketing eBook
More info on Hunter and Blue Frog Marketing
...more
31min
December 12, 2024The Secret About Online Reviews Feat Scott Brandley
In this episode of The Customer Commerce Podcast, Scott Brandley, CEO of Shopper Approved, shares his journey as an entrepreneur and the importance of verified online reviews for building customer trust.
He discusses the challenges of bootstrapping his company, the significance of partnerships with platforms like Google, and the differences between open and verified review systems.
Scott emphasizes the need for businesses to actively manage their online reputation and leverage customer feedback to foster trust and drive growth.

Takeaways
Building trust online is challenging but essential for customer relationships.

Star ratings should ideally fall between 4.1 and 4.7 for credibility.

Open review platforms can lead to biased negative reviews.

Verified review platforms ensure authenticity and trustworthiness.

Businesses should actively solicit reviews from customers post-purchase.

The landscape of online reviews has become increasingly competitive.

Get a 45-day FREE trial with Shopper Approved HERE
Direct download HERE for Reputation King eBook⁠ (no opt-in)
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29min
December 05, 2024The Rivalry Behind Adidas and Puma
In this episode, Jess and David explore the fascinating rivalry between Adidas and Puma, delving into the history of the Dassler brothers who founded both brands. They discuss the significance of Adidas' logos, the evolution of branding, and the cultural differences in pronunciation and advertising strategies between Australia and the United States. The conversation highlights the impact of branding on consumer perception and the importance of understanding brand heritage.

Takeaways
Adidas and Puma originated from a family feud between the Dassler brothers.

Adidas has three logos, each representing different aspects of the brand.

The three stripes of Adidas symbolize performance, design, and craftsmanship.

Cultural differences influence how brands are perceived and pronounced.

The rivalry between Adidas and Puma has shaped the sportswear industry.

The evolution of logos reflects a brand's journey and identity.

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23min
November 28, 2024Jaguar’s Rebrand Gone Wrong?!
Hosts Mikel, Jess & David discuss various topics related to eCommerce, marketing strategies, and branding.
They start by discussing about the impact of discounting on profit margins and perceived value.
The conversation then shifts to a unique marketing campaign by Cards Against Humanity, which successfully sold nothing for Black Friday, and concludes with a critique of Jaguar's recent rebranding efforts, emphasizing the importance of knowing one's customer.

Takeaways
Moderate discounts can lead to higher profit margins in retail.

Heavy discounting can diminish the perceived value of products.

Cards Against Humanity's campaign shows creativity in marketing.

Jaguar's rebranding raises questions about understanding their audience.

Successful marketing requires a deep understanding of customer needs.

Brands should avoid political statements that alienate customers.

The value of a product is often tied to its perceived scarcity.

Knowing your customer is essential for effective branding.

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30min
November 21, 2024How This eComm Brand Went Viral by Offending Their Audience (And It Worked)
In this episode of The Customer Commerce Podcast, Mikel, Jess, and David dive into the wild world of unorthodox marketing, asking the big question: “How bold is too bold?” They explore J.Crew’s struggles with creating online magic, Duolingo’s unapologetically chaotic marketing (did you know threatening users is on brand for them?), and why sometimes offending your audience might just skyrocket your sales.
You’ll laugh, you’ll cringe, and you’ll rethink how your brand shows up online. The trio also chats about balancing boldness with authenticity, embracing your brand’s quirks, and why cookie-cutter messaging is your enemy. If you’ve ever wondered how to keep your marketing spicy without accidentally torching your reputation, this one’s for you.

Takeaways:
Modern websites are like modern art—beautiful, but not cheap.

Consumers now demand seamless, jaw-dropping online experiences.

Duolingo proves that Gen Z loves a brand with a chaotic sense of humor.

Bold marketing doesn’t mean being reckless—it means being memorable.

Authenticity is the secret sauce to long-term brand love.

Know your values before shouting them from the rooftops.

Offending some of your audience might actually work… strategically.

Creativity is your best defense against the marketing noise.

A strong brand identity makes surviving trends and controversies easier.

Spoiler alert: Being unapologetically you could be your brand’s biggest flex.

Sources:
J.Crew's Mobile App Issues
Beardbrand Booming
Duolingo’s Unhinged Successful Marketing Strategy

Sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠⁠
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40min
November 14, 2024How Brands Are Clapping Back at Dupes in eCommerce
In this episode of the Customer Commerce Podcast, the hosts discuss various trends in eCommerce, focusing on Warby Parker's innovative virtual try-on feature, the changing behaviors of consumers, the implications of return policies, and the rise of ‘dupe’ culture in the beauty industry. They explore how brands can adapt to these changes and the importance of maintaining brand differentiation in a competitive market.

Takeaways
Warby Parker's virtual try-on feature enhances customer experience.

Consumers are becoming more conscious of their purchases.

Return policies significantly impact e-commerce success.

Dupe culture reflects changing consumer values in beauty products.

The rise of online shopping has changed consumer expectations.

Brands need to differentiate themselves to combat duplication.

Effective branding can turn challenges into marketing opportunities.

DUPE CULTURE:
https://www.whiterabbitsocial.com/all-articles/mcobeauty-copy-cat-cosmetics-brand
https://www.missmakeup.com.au/post/affordable-mcobeauty-dupe-for-high-end-makeup-products

Try out Warby Parker’s Virtual Try-On:
https://www.visioncenter.org/eyeglasses/virtual-try-on-app/
Try it for yourself:
https://www.warbyparker.com/

Sponsored by ⁠⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠⁠
Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!
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31min
November 08, 2024Was the Crumbl Scam in Sydney a Genius Move?
In this episode, Jess, Mikel & David discuss various topics related to branding and marketing, focusing on the recent controversy surrounding Crumble cookies and the entrepreneurial spirit behind a pop-up shop in Sydney.
They also explore the success of Pipcorn, a company that produces heirloom corn snacks, and the importance of staying connected to community roots while expanding a brand. The conversation highlights innovative marketing strategies and the significance of brand representation in today's market. In this engaging conversation, the speakers explore the intersection of flavor and health in food marketing, emphasizing the importance of perception in consumer choices.
They discuss how a simple change in wording can significantly impact sales, as illustrated by the success of breakfast cookies. The conversation then shifts to the resurgence of Crocs, examining how clever branding and collaborations with popular culture have transformed the perception of this once-derided footwear into a trendy choice.

Takeaways
Crumble cookies gained attention through a pop-up shop in Sydney.

Misrepresentation of a brand can lead to legal issues.

Successful brands often stay connected to their roots.

Community engagement can enhance brand loyalty.

Innovative marketing strategies can turn controversies into opportunities.

Heirloom products appeal to health-conscious consumers.

Brand differentiation is crucial in a competitive market.

Maintaining original marketing strategies can drive growth.

Creative branding can transform perceptions of junk food.

Engaging storytelling is essential for food brands. Flavor can be a powerful driver in healthy eating.

Marketing strategies should focus on consumer perception.

A single word change can boost product sales significantly.

Crocs' resurgence is a case study in effective branding.

Celebrity endorsements can revitalize a brand's image.

Understanding consumer psychology is key to successful marketing.

Positioning products correctly can open new market segments.

The importance of taste in health food cannot be underestimated.

Innovative marketing can change the narrative around a product.

Brands must meet customers where they are, not the other way around.

Sponsored by ⁠⁠⁠⁠⁠⁠StoreConnect⁠⁠⁠⁠⁠⁠
Share your ⁠⁠⁠⁠⁠⁠⁠⁠⁠Real CUSStomer experience HERE!
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38min

FAQs about The Customer Commerce Podcast:

How many episodes does The Customer Commerce Podcast have?

The podcast currently has 49 episodes available.