The Customer Commerce Podcast

How Brands Are Clapping Back at Dupes in eCommerce

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In this episode of the Customer Commerce Podcast, the hosts discuss various trends in eCommerce, focusing on Warby Parker's innovative virtual try-on feature, the changing behaviors of consumers, the implications of return policies, and the rise of ‘dupe’ culture in the beauty industry. They explore how brands can adapt to these changes and the importance of maintaining brand differentiation in a competitive market.


Takeaways

  • Warby Parker's virtual try-on feature enhances customer experience.
  • Consumers are becoming more conscious of their purchases.
  • Return policies significantly impact e-commerce success.
  • Dupe culture reflects changing consumer values in beauty products.
  • The rise of online shopping has changed consumer expectations.
  • Brands need to differentiate themselves to combat duplication.
  • Effective branding can turn challenges into marketing opportunities.


    • DUPE CULTURE:

    https://www.whiterabbitsocial.com/all-articles/mcobeauty-copy-cat-cosmetics-brand

    https://www.missmakeup.com.au/post/affordable-mcobeauty-dupe-for-high-end-makeup-products


    Try out Warby Parker’s Virtual Try-On:

    https://www.visioncenter.org/eyeglasses/virtual-try-on-app/

    Try it for yourself: 

    https://www.warbyparker.com/


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