The Customer Commerce Podcast

Jaguar’s Rebrand Gone Wrong?!

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Hosts Mikel, Jess & David discuss various topics related to eCommerce, marketing strategies, and branding. 

They start by discussing about the impact of discounting on profit margins and perceived value. 

The conversation then shifts to a unique marketing campaign by Cards Against Humanity, which successfully sold nothing for Black Friday, and concludes with a critique of Jaguar's recent rebranding efforts, emphasizing the importance of knowing one's customer.


Takeaways

  • Moderate discounts can lead to higher profit margins in retail.
  • Heavy discounting can diminish the perceived value of products.
  • Cards Against Humanity's campaign shows creativity in marketing.
  • Jaguar's rebranding raises questions about understanding their audience.
  • Successful marketing requires a deep understanding of customer needs.
  • Brands should avoid political statements that alienate customers.
  • The value of a product is often tied to its perceived scarcity.
  • Knowing your customer is essential for effective branding.


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