The Customer Commerce Podcast

How This eComm Brand Went Viral by Offending Their Audience (And It Worked)

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In this episode of The Customer Commerce Podcast, Mikel, Jess, and David dive into the wild world of unorthodox marketing, asking the big question: “How bold is too bold?” They explore J.Crew’s struggles with creating online magic, Duolingo’s unapologetically chaotic marketing (did you know threatening users is on brand for them?), and why sometimes offending your audience might just skyrocket your sales.

You’ll laugh, you’ll cringe, and you’ll rethink how your brand shows up online. The trio also chats about balancing boldness with authenticity, embracing your brand’s quirks, and why cookie-cutter messaging is your enemy. If you’ve ever wondered how to keep your marketing spicy without accidentally torching your reputation, this one’s for you.


Takeaways:

  • Modern websites are like modern art—beautiful, but not cheap.
  • Consumers now demand seamless, jaw-dropping online experiences.
  • Duolingo proves that Gen Z loves a brand with a chaotic sense of humor.
  • Bold marketing doesn’t mean being reckless—it means being memorable.
  • Authenticity is the secret sauce to long-term brand love.
  • Know your values before shouting them from the rooftops.
  • Offending some of your audience might actually work… strategically.
  • Creativity is your best defense against the marketing noise.
  • A strong brand identity makes surviving trends and controversies easier.


    • Spoiler alert: Being unapologetically you could be your brand’s biggest flex.


    Sources:

    J.Crew's Mobile App Issues

    Beardbrand Booming

    Duolingo’s Unhinged Successful Marketing Strategy


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