The Customer Commerce Podcast

The No.1 Hidden Cost of Cheap eCommerce Solutions Feat. Jo Swadling

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In this episode of The Customer Commerce Podcast, hosts Jess and Mikel welcome Jo Swadling, Managing Director of Swan Technology Solutions.

They discuss the importance of simplicity in eCommerce, the challenges businesses face with complex systems like Salesforce, and share real-life success stories of clients who have streamlined their processes.

The conversation also highlights the risks of opting for cheaper solutions and offers advice on navigating digital transformation while maximizing ROI. Jo emphasizes the significance of keeping the customer experience at the forefront of business strategies.

Takeaways:

  • Businesses often overcomplicate their processes.
  • Automation should be used wisely to avoid complexity.
  • Investing in the right technology pays off in the long run.
  • Choosing cheaper options can lead to higher long-term costs.
  • Digital transformation requires careful planning and prioritization.
  • Focus on core functionalities before expanding.
  • Customer experience should always be the priority.


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