The Customer Commerce Podcast

The Rivalry Behind Adidas and Puma

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In this episode, Jess and David explore the fascinating rivalry between Adidas and Puma, delving into the history of the Dassler brothers who founded both brands. They discuss the significance of Adidas' logos, the evolution of branding, and the cultural differences in pronunciation and advertising strategies between Australia and the United States. The conversation highlights the impact of branding on consumer perception and the importance of understanding brand heritage.


Takeaways

  • Adidas and Puma originated from a family feud between the Dassler brothers.
  • Adidas has three logos, each representing different aspects of the brand.
  • The three stripes of Adidas symbolize performance, design, and craftsmanship.
  • Cultural differences influence how brands are perceived and pronounced.
  • The rivalry between Adidas and Puma has shaped the sportswear industry.
  • The evolution of logos reflects a brand's journey and identity.


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