The Customer Commerce Podcast

The Secret About Online Reviews Feat Scott Brandley

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In this episode of The Customer Commerce Podcast, Scott Brandley, CEO of Shopper Approved, shares his journey as an entrepreneur and the importance of verified online reviews for building customer trust. 

He discusses the challenges of bootstrapping his company, the significance of partnerships with platforms like Google, and the differences between open and verified review systems. 

Scott emphasizes the need for businesses to actively manage their online reputation and leverage customer feedback to foster trust and drive growth.


Takeaways

  • Building trust online is challenging but essential for customer relationships.
  • Star ratings should ideally fall between 4.1 and 4.7 for credibility.
  • Open review platforms can lead to biased negative reviews.
  • Verified review platforms ensure authenticity and trustworthiness.
  • Businesses should actively solicit reviews from customers post-purchase.
  • The landscape of online reviews has become increasingly competitive.


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