This week on the show, Re Perez joins me to discuss his journey into entrepreneurship, what branding is, its importance and relevance.

If you're interested to join our Machu Picchu trip, reach out to me. 

Don't forget to leave a 5-star rating and a review of my podcast on iTunes, and I will pick a review who will receive my giveaway book of the week is Daily Stoic by Ryan Holiday. 

Re and I discuss:

• The impact of James into Re's life 
• The rundown of his journey into entrepreneurship
• Getting through the initial fear of starting his own company - Branding for the People
• How a bad breakup pushed him to move forward 
• Getting off track from the original vision and restoring integrity
• Living an authentic life
• His definition of branding
• Difference between being loved vs being respected
• A chart that he modified on conflicting values and shared values, low and high impact
• His process on working with someone
• Helping people from "I want to make an impact" to "What impact do you want to make" or "What impact do you make"

More about Re Perez

Re Perez is a seasoned Brand Strategist, Thought Leader, and CEO of BRANDING FOR THE PEOPLE, a leading branding agency that transforms and mobilizes brands for high-growth entrepreneurs who are committed to making a positive economic or social impact on people’s lives. Since 2011, his agency has successfully led hundreds of branding engagements around the globe that have impacted millions of people.