If you've ever wondered why your marketing isn’t landing—or why people aren’t signing up even though you know you can help them—this episode is for you.

I’m walking you through the 5 phases of audience awareness, based on Eugene Schwartz’s framework, and showing you how understanding these stages can completely transform the way you speak to your potential clients.

You’ll learn:

• Why some people scroll past your content while others lean in
• How to tailor your message to meet your audience exactly where they are
• The biggest mistake coaches make with their marketing timing
• How to plant seeds with people who don’t even know they need coaching yet

By the end of this episode, you’ll be able to identify where your people are in their journey—and what to say to gently move them toward a “yes.”

Mentioned in this episode:

• Eugene Schwartz's 5 Stages of Awareness
• Real examples from the life coaching space
• A gentle reminder that planting seeds matters, even if the harvest comes later

Want to learn more about customer journeys? Listen to this episode! https://2ly.link/28THu

Ready to explore working with Bonnie to ensure your business is set up for success? Schedule a free call here: https://www.bonniewiscombe.com/consult