It’s easier to believe you can when someone you trust believes for you. We’re in the middle of our series on building our self-efficacy to write a book, with input from the research of Albert Bandura. This week, we’re talking about the third way to build our self-efficacy (our belief in our own ability to accomplish a goal): verbal persuasion – that is, people actually telling us we can do it. But not just anyone can say that any time. We’ll only believe them if it comes from someone we trust. Not only that, but it has to be personalized, realistic, and verifiable by our own experience. Tune in to hear us break down this third component as we build our confidence to write a book.