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#80 Want People to Listen in 7 Seconds Try This!
In this episode, Mariana Dalto underscores the significance of capturing attention through a compelling value proposition. She presents a framework for transforming businesses, highlighting common mistakes and the importance of clarity. Mariana critiques the pitfalls of labeling professions and emphasizes the need for a mindset shift amidst daily opportunities. She introduces the audio logo tool as a means to enhance business communication. The episode stresses the importance of specificity and the benefits of laser-focused targeting. Mariana guides listeners in creating clarity in their business foundation and mastering their value proposition. The episode concludes with closing remarks and a teaser for the next episode.
ABOUT MARIANA
Mariana Dalto is a world-class Revenue Coach and AI Marketing Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System™—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.
Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
In this episode, we uncover why you only have seven seconds to win a potential client’s attention—and how most entrepreneurs blow it. You’ll learn the simple framework to craft a value proposition that instantly communicates who you serve, the problem you solve, and the results you deliver. Plus, I’ll share my “Audio Logo” formula so you can introduce your business in a way that makes your ideal clients say, “That’s exactly me!”
LINK MENTIONED IN THIS EPISODE:
Website: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
X: https://x.com/DaltoRouai14857
Here are great Marketing and Sales trainings to get you going on your business journey:
https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:
(0:00) Capturing attention and the importance of a compelling value proposition
(1:08) Framework for transforming businesses and common mistakes
(3:08) Clarity in value proposition and problems with labeling professions
(7:49) Mindset shift and the bombardment of daily opportunities
(10:29) Introducing and utilizing the audio logo tool
(17:00) Importance of specificity and benefits of laser-focused targeting
(18:30) Creating clarity in business foundation and mastering the value proposition
(20:03) Closing remarks and next episode teaser
View all episodes
By Mariana DaltoIn this episode, Mariana Dalto underscores the significance of capturing attention through a compelling value proposition. She presents a framework for transforming businesses, highlighting common mistakes and the importance of clarity. Mariana critiques the pitfalls of labeling professions and emphasizes the need for a mindset shift amidst daily opportunities. She introduces the audio logo tool as a means to enhance business communication. The episode stresses the importance of specificity and the benefits of laser-focused targeting. Mariana guides listeners in creating clarity in their business foundation and mastering their value proposition. The episode concludes with closing remarks and a teaser for the next episode.
ABOUT MARIANA
Mariana Dalto is a world-class Revenue Coach and AI Marketing Consultant known for transforming how service-based businesses grow, scale, and lead with purpose. With over two decades of corporate marketing experience and advanced certifications from Business Made Simple and the 10X Coaching Program, Mariana blends timeless strategy with cutting-edge AI to help business owners unlock new levels of revenue and visibility.
As the founder of The Dalto Revenue System™—a proprietary framework “Powered by AI. Driven by Strategy.”—Mariana has helped entrepreneurs clarify their message, optimize their marketing, and streamline their lead flow using automation and smart content systems. She is also the host of The Mariana Dalto Show, a top-rated podcast spotlighting growth strategies, high-performing entrepreneurs, and innovative marketing practices.
Her work is driven by one mission: to help small business owners stop spinning their wheels and start generating consistent, scalable income—without sacrificing their sanity or soul. Whether on stage, in a workshop, or behind the mic, Mariana delivers practical insights with infectious energy, always empowering her audience to take bold, strategic action.
ABOUT THE SHOW
In this episode, we uncover why you only have seven seconds to win a potential client’s attention—and how most entrepreneurs blow it. You’ll learn the simple framework to craft a value proposition that instantly communicates who you serve, the problem you solve, and the results you deliver. Plus, I’ll share my “Audio Logo” formula so you can introduce your business in a way that makes your ideal clients say, “That’s exactly me!”
LINK MENTIONED IN THIS EPISODE:
Website: https://www.marianadalto.com
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I’m planning to start adding bonus episode to the feed and, if you’re not following, there’s a good change you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
X: https://x.com/DaltoRouai14857
Here are great Marketing and Sales trainings to get you going on your business journey:
https://marianadalto.com/programs
BOOK A MEETING WITH ME BELOW:
(0:00) Capturing attention and the importance of a compelling value proposition
(1:08) Framework for transforming businesses and common mistakes
(3:08) Clarity in value proposition and problems with labeling professions
(7:49) Mindset shift and the bombardment of daily opportunities
(10:29) Introducing and utilizing the audio logo tool
(17:00) Importance of specificity and benefits of laser-focused targeting
(18:30) Creating clarity in business foundation and mastering the value proposition
(20:03) Closing remarks and next episode teaser