Join me for a fascinating conversation with my friend Katie Read. She became a therapist back before it was cool, and now she is an AI entrepreneur. Her obsession with human psychology evolved into a fascination with buyer behavior and marketing psych, leading her to create an online program that hit seven figures in its first year. When AI showed up, Katie had one of those movie-epiphany moments—and immediately saw it for what it could be, a tool to help humans be better humans. Learn about the greatest buyer-behavior simulation tool the business world has ever seen and how to apply her lessons to your business.