IT’S TIIIIIIIIIIME🎄🎁⛄ We are unwrapping the gift of marketing wisdom this holiday season! In this Episode, our Guest, Stephen Anderson, had a prepared some surprises for Simon and all of us while talking all his CMO insights about the industry.

Stephen Anderson is the CMO of two big companies: ISB Global Services and FocusPoint International. Get ready for a festive treat in our lastest latest episode of Marketing on Mars!

FocusPoint International is a global critical event management company, offering technology, indemnity solutions, and expertise in incident management and emergency response. 🌟

ISB Global Services (ISB) offers comprehensive services, including background checks, driver qualification systems, supply chain security programs, insurtech, and insurance-related investigations. 🌟

Highlights:

0:00 - Intro

3:50 - Stephen's Christmas Chimney Costume

4:40 - Hot sauce #1

5:58 - About FocusPoint International, Dalton Capital, ISB

7:53 - Hot sauce question on revenue

8:28 - SURPRISE GIVEAWAY! + 1ST GIFT + Hot sauce #2

11:09 - Fundraising and major investors

13:03 - Target market insights

15:08 - Marketing strategy: Trades, partnerships, online ads and Budget

18:18 - LO-NO strategy: Low-to-no cost marketing

19:41 - Marketing superpower: Multi-channel collaboration

21:03 - Stephen's interest in AI

22:30 - AI in workflow enhancement

22:38 - AI replacing senior roles: An AI CEO?

25:51 - Tradeshows insights and strategies

28:08 - Rising trend of small events

30:38 - Importance of fun in events

33:58 - Key associations and partnerships

36:03 - Hiring practices and employee search

38:18 - Ego management and motivation in marketing

41:03 - Marketing evolution and curiosity

42:28 - Hot sauce #3: Competitor collaboration

43:38 - 2nd GIFT!

45:00 - Major clients: Uber, Motorola, and others

46:40 - Upcoming partnerships and clients

47:30 - Hot sauce #4: CMO's salary

48:30 - 3rd GIFT!

51:28 - Dad jokes segment

52:38 - Hot sauce #5

53:12 - Instructions for winning gifts

54:50 - Stephen's upbringing, dreams, and mentors

58:40 - Stephen's main goals for 2024

1:01:10 - Simon's basketball gatherings

1:02:13 - Goodbyes and where to find Stephen

Stephen brings an exceptional expertise in corporate communications and organizational marketing management, showcasing a unique knowledge base in the field.

Look at this list of incredible GIFTS you can win participating:

Gift 1: Motorola emergency SOS satellite device

Gift 2: Pullpatch hat

Gift 3: original Stephen Anderson painting

You have time until January 12th! 🚀 Click subscribe button to get the alert of the LIVE where we will be announcing the lucky winners!

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Find the hidden connections across online and in-person data to drive loyalty and sales anywhere.

Check out ISB Global Services: https://www.isbglobalservices.com/

Check our Focus Point: https://www.focuspointintl.com/

Connect with Stephen Anderson: www.linkedin.com/in/stephen-anderson-a6879595

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Marketing on Mars is a podcast that brings unfiltered insights from the marketing world.

Every week, we conduct interviews with marketing experts who have worked in the field. They tell us how they got started in marketing and offer suggestions for others looking to enter the field.

If you're looking for more marketing tips or if you have any questions about our podcast, let us know in the comments!

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