In this episode, I talk about the critical steps in identifying your business's target market and unique selling proposition. We begin by exploring the ins and outs of understanding your target market.

Next, we focus on building an avatar of your ideal customer, honing in on their purchasing behaviors, unique needs, and preferences.

Lastly, we tackle the task of establishing a compelling unique selling proposition. We help you pinpoint what truly sets your product or service apart from the competition, and how to use these unique attributes to create a powerful marketing strategy.

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