In this conversation, Laura Casselman shares her journey from being a professional Rockettes dancer to becoming the CEO of JVZoo, a leading affiliate marketing platform. She discusses the skills and discipline she gained from her dancing career and how they translated into her business success. Laura elaborates on her experiences in corporate America, the challenges of scaling a business, and the importance of personal branding.

Chapters

00:00 From The Rockettes to Business

03:08 Leadership Lessons from the Stage

06:17 The Evolution of JVZoo

09:10 Understanding Affiliate Marketing vs. Multi-Level Marketing

12:05 Navigating Competition in the Digital Marketplace

14:58 Generational Insights: Business Perspectives Across Ages

18:09 The Importance of Hard Work and Legal Awareness

23:24 Embracing the Journey: No Regrets

24:48 Learning and Growth: The Corporate Ladder

26:07 Balancing Multiple Ventures

31:00 Scaling Challenges: Navigating Rapid Growth

36:51 The Art of Simplification: Teaching Complex Concepts

39:43 Personal Branding: Building a Multifaceted Identity

46:38 Redefining Success