Behind Their Success: Advice For Entrepreneurs

81: The Science of Selling: Psychology Hacks That Close Deals

Listen Later

What if your sales pitch isn’t the problem—but your psychology is?

In this mind-bending episode, I sit down with Jake Stahl, the inventor of NeuroStrategy and the founder of Orchestraight, to unpack how deep business psychology and human behavior are the real keys to sales success. This one’s a masterclass in decoding people.

 Jake Stahl is not your run-of-the-mill sales consultant. He’s a former elite sales trainer turned neuro-strategist with decades of experience in behavioral and social psychology, NLP, and communication strategy. He’s also the brains behind Orchestraight, an AI-powered platform that helps businesses craft laser-focused messaging that converts.

🔑 What You’ll Learn in This Episode:

  • The 3 psychology principles that will supercharge your business development (hint: it’s not CRM or networking)
  • How business owners accidentally repel clients with poor messaging
  • The real reason people buy—hint: it's not logic
  • The power of micro word changes and how one tweak can 10x your conversion
  • What it means to “sell without selling”
  • Why listening is Jake’s meta-skill and how you can master it too
  • The illusion of free will and how it plays out in sales conversations
  • Tactical sales tips: Jake’s “2-10 Rule” for better listening and influence
  • How Jake overcame addiction and redefined success—and why that matters for entrepreneurs

    • 🧠 This Episode Is For You If:

    • You’re an entrepreneur trying to stand out in a noisy market
    • You want to understand sales psychology on a deeper level
    • You feel like your messaging isn’t landing with the right audience
    • You geek out on business psychology, human behavior, and buyer patterns
    • You're tired of generic advice and want real, tactical sales strategy

      • 🔗 Connect with Jake Stahl:

      • LinkedIn: Jake Stahl
      • Website:– AI-crafted messaging that thinks like Jake


        • Connect with us!

        Instagram
        Facebook
        Tiktok
        Website

        Squires Tax Planning

        The Ultimate Tax Checklist

        Tax Savings Quiz


        ...more
        View all episodesView all episodes
        Download on the App Store
        Behind Their Success: Advice For EntrepreneursBy Paden Squires