CX Leadership Talks

#81 Why some CX Leaders create impact and others don't – ANI deepdive


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Welcome to a new episode of CX Leadership Talks, recorded from the sun-soaked island of Texel during an intense European heatwave.  

 
In this special solo episode, Nienke Bloem CCXP dives deep into the ANI model — her new CX leadership philosophy that will transform the way you look at customer experience leadership. 🤩 
 
Discover the three layers of the ANI model and learn how to grow your CX leadership from the inside out. 

Three key takeaways for CX leaders: 

  • Authority starts with you: Building both internal confidence and external credibility is foundational for driving CX transformation. It's not just how you see yourself, but how others perceive your influence and expertise. 
  •  
    • Lead with a clear narrative: Having the right leadership instruments - like a compelling change story, a strategic roadmap, and a business case - helps translate insight into organizational influence and direction. 
    •  
      • Impact means delivering measurable value: True CX leadership delivers results for both customers and the business. Embedding CX in culture, tracking outcomes, and holding yourself accountable are essential steps to driving sustainable success. 
      • Packed with practical insights, personal stories, and actionable strategies, this episode is perfect for anyone ready to become the captain of their own CX ship. 

        Curious about the full ANI model, I created a visual overview for you here.  


        Timestamped overview: 

        00:00 Masterminds cohort for leadership growth 

        04:44 Building internal and external authority 
        07:41 Authority and personal growth program 
        13:16 Guiding CX with leadership skills 
        17:22 Scaling Customer Experience (CX) methods 
        19:19 Strategizing for company impact 
        23:47 Sharing my big idea journey 
         
        About Nienke:  

        Nienke Bloem is often called the Customer Experience speaker in the blue dress.  

        She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.  

        Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.  

        With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the Customer Experience Professionals Association and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Newsletter to stay tuned.

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        CX Leadership TalksBy Nienke Bloem CCXP