Indistractable with Nir Eyal Nir Eyal is the author of the international bestselling book, Hooked. A book that highlights how successful companies create products that people can’t put down. As a lecturer and behavioural designer and having spent a decade researching the psychology behind habit-formation he understands not only how we become hooked but also … Continue reading 813 Nir Eyal – Indistractable, How to Control Your Attention and Choose Your Life