In this episode I'm joined by Brad Eather, business owner and social selling expert.

He shares with me his journey of starting his own business and the importance of social selling. He emphasizes the need for a mindset shift in salespeople to focus on building relationships and starting conversations rather than just selling products.

Brad offers guidance on using video in social selling strategies and highlights the future trends of sales teams becoming thinner and aligning more with marketing. 

He advises salespeople to take initiative in developing their social selling skills and emphasizes the importance of personal branding. 

Some main takeaways:

• Social selling is a sales strategy that focuses on building relationships and starting conversations rather than just selling products.
• A mindset shift is needed for salespeople to approach social selling with curiosity and a genuine interest in the other person.
• Video is an effective tool in social selling as it allows salespeople to break the barrier and showcase their personality.
• The future of social selling involves sales teams becoming thinner and aligning more with marketing, and salespeople developing new skill sets.
• Personal branding is important in social selling as it allows salespeople to differentiate themselves and build trust with potential clients.
• Success in social selling is finding fulfillment and happiness in the work you do.

Chapters

00:00 Introduction and Overview
01:07 Starting Tomorrow: The Business Journey
12:49 Main Problems in Social Selling
15:06 The Importance of Social Selling
22:02 Strengths and Weaknesses in Social Selling
23:10 The Power of Video in Social Selling
24:58 Lessons Learned in Social Selling
26:28 The Future of Social Selling
28:10 Salesperson Responsibility in Social Selling
32:24 Goals for the Future
34:06 Defining Success in Social Selling
36:03 Closing Remarks