Make It Visible

#82: Choosing Your Struggle with Jay Shifman


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Jay Shifman is an open book. A vulnerable storyteller, stigma-destroying speaker, and a podcast and event host, Jay’s story of struggle are familiar to the millions of people the world over who also struggle with issues of mental health, substance misuse, and addiction.

The survivor of two overdoses and an overdose and now in long-term recovery, it is Jay’s mission to encourage difficult conversations and honest education concerning these and similar struggles.

The founder of Choose Your Struggle and the host of the podcast that shares its name as well as the narrative series Rock Bottom Storytellers and A Day in the Life, Jay is a fervent believer in radical honesty and the simple fact that neither struggle nor recovery should be treated as a one-size-fits-all experience, Jay uses his voice, and his platforms to educate, entertain, and empower.

Holding a BA in Psychology from Northern Kentucky University and with over a decade of lived and professional experience in the field, Jay has put in numerous hours of independent learning acquiring certifications in mental health, substance misuse and addiction, and drug policy.

He lives in Philadelphia with his wife, Lauren, and their dog, Nell.

For more information, visit: www.jayshifman.com or find him on your favorite social media platform. https://jay.campsite.bio/



Jay's Definition of Bravery is:
Doing the hard thing when things are hard and you're scared.


Freebies from Jay Shifman for Michelle's Raving Fan: 
Visit his website at htt://www.JayShifman.com, and lets him know they heard me speak with you,  he will send you an MP3 with two non-meditation-based tips on how to add mindfulness to your day!

Drop me a line and share your thoughts!

Support the show

Meet Your Host:

Hey there! I’m Michelle Kui—Visibility Marketing and Speaker Success Coach.

I’m the founder of Elevate LifeCoaching, where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure clients, and land paid speaking gigs—all by leveraging the #1 most important asset in your business (hint: it’s not JUST social media!).

My Journey into Public Speaking & Visibility

My speaking journey started early—at 9 years old when my dad voluntold me to enter a speech contest (thanks, Dad!). Since then, I became the go-to speaker whenever someone needed a voice on short notice.

From leading corporate workshops to running training sessions, I thrived where most people froze—grabbing the mic while others sat back, hoping not to get called on.

After working with hundreds of coaches, I realized a HUGE missing piece that most entrepreneurs completely overlook—and it’s the #1 strategy top coaches use to grow their business, attract premium clients, and get booked on bigger stages.

Are you using it? If not, let’s change that. 🚀


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Make It VisibleBy Michelle Kuei

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