This weeks guest is Ellen Whysall, Business Development Manager at Pukpip.

A brand revolutionising frozen banana desserts. Discover insights on brand growth, product innovation, and navigating the food industry, perfect for aspiring food entrepreneurs and FMCG enthusiasts.

If you want to build a brand consumers love, you NEED to speak with my incredible sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous brand.

They have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Don't forget to check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Introduction to Ellen Whysall and Pukpip

02:39 The Origin Story of Pukpip and Zara Godfrey

03:34 Saving Bananas: Sustainability and Food Waste Reduction

04:46 Ellen's Journey into Food and Drink Industry

06:20 Team Structure and Remote Work at Pukpip

07:58 Industry Events and Networking in Food Sector

08:46 Growing Up Around Family Business and Entrepreneurial Inspiration

10:02 Early Career and Passion for Food and Events

11:47 Transition from Events to Food and Drink Entrepreneurship

12:42 Starting at Pukpip and Early Achievements

14:14 Lessons from Family and Entrepreneurial Role Models

15:24 Skills from Event Management Applied to Food Business

16:57 Market Trends in Frozen Snacking and Product Range

18:01 Favorite Pukpip Products and Flavours

19:32 Impact of Frozen Products on Dietary Inclusion

20:51 A Typical Week at Pukpip and Summer Plans

22:23 Upcoming Events, Sampling, and Trade Shows

23:47 Where to Find Pukpip products

24:18 Highlights and Proud Moments at Pukpip

26:55 Challenges Faced and Lessons Learned

28:32 Advice for Aspiring Food and Drink Entrepreneurs

30:15 The Power of Personal Branding and Industry Engagement

32:11 Future Plans and Exciting Developments for Pukpip

33:42 Recommended Brands and Innovations in Food Sector

34:54 Music as a Reflection of Career and Personality

35:09 Connecting with Ellen and Final Thoughts