This week entrepreneur, Sheila Farragher-Gemma, is back with us to talk about about making money on your events. This was an incredibly insightful conversation for us where we learned a lot about the value of treating your sponsors well throughout the process, and ensuring they're with you for the long term. Sheila's experience as an event sponsorship consultant has given her a wealth of knowledge that she shares with us. This is a great listen for anyone who's ever thought about getting sponsors for event promotion, but has no idea where to start.