Marketing Tips for Women Business Owners: Educated Empowered Inspired

#82 Online Marketing Summer School: Social Media Content that Connects


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Key Takeaways:

Personal Branding Essentials:

  • Your personal brand is crucial and will outlast any service or industry.
  • A personal brand is comprised of your name, face, and how you make people feel.
  • Ensure your online presence is cohesive and recognizable across all platforms.

Google Yourself:

  • Regularly Google yourself to understand your digital footprint.
  • Ensure your online content is congruent and aligns with your brand.

Consistency Across Platforms:

  • Use the same profile photo and banner images across all social media platforms for easy recognition.
  • Update your photos and banners to keep them current and on-brand.

The Power of Conversations:

  • Conversations can lead to business opportunities, collaborations, and valuable relationships.
  • Engage with your audience on a personal level by sharing relatable stories and insights.

Creating Conversations:

  • Identify where your clients are hanging out online (Facebook, Instagram, LinkedIn, etc.).
  • Focus on creating meaningful conversations rather than just posting content.

Join us for our next Business Power Hour!  https://resources.shellyniehaus.com/powerhour

Resources:

  • Simple Strategies Newsletter: https://resources.shellyniehaus.com/tips
  • Next Step Simplification Call: https://shellyniehaus.com/connect
  • Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
  • Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
  • Kit - https://partners.convertkit.com/shellyniehaus
  • Equipt360 All-in-One Marketing Software - https://equipt360.com/?_from=shelly75

 


Connect with Shelly Niehaus:

  • Website: https://coaching.shellyniehaus.com/
  • Instagram: https://www.instagram.com/shellyniehaus/
  • LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

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Marketing Tips for Women Business Owners: Educated Empowered InspiredBy Shelly Niehaus

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