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#82 The 3-Tier Podcast Strategy That Converts Listeners to Clients
Join Mariana Dalto as she chats with Tom Schwab about the power of podcasting in building trust and credibility. They discuss acquiring qualified leads, podcasting's global reach, and its role as a branding tool. Tom shares insights from his book "Podcast Guest Profits" and differentiates podcast guesting from traditional marketing. Discover common mistakes, Interview Valet's unique approach, and strategies for successful podcast appearances, including AI's role. Learn key metrics for measuring benefits, overcoming self-doubt, and the importance of comfort in conversations. Plus, find out how to connect with Tom Schwab.
ABOUT
• Founder and CEO of Interview Valet.
• Military Veteran, Entrepreneur, Author, Podcast Interview Marketing Pioneer
• With over a decade of experience, he has worked with over 1500 clients, ranging from Fortune 500 companies to top professional services and high-level coaches and consultants.
• Recognized as the "Godfather of Podcast Interview Marketing," Tom authored the book "The Podcast Guest Profits: How To Grow Your Business With A Targeted Interview Strategy," regarded as the bible of podcast guesting. He shares his insights at top business conferences, guiding businesses on turning podcast listeners into valuable clients.
• As an engineer, Navy Veteran, and Nuclear Propulsion Plant Operator, Tom Schwab brings a distinctive perspective to marketing.
Key Focus: Helping businesses drive growth through AI tools and podcast guesting by transforming authentic conversations into high-value client conversions.
ABOUT THE SHOW
Ready to turn podcast interviews into real business results? Tom Schwab, CEO of Interview Valet, shares his decade-proven system for building trust and credibility at scale through strategic podcast appearances. In this conversation, you'll learn how to identify the right podcasts for your business, avoid the "Wayne's World podcast" trap, and create custom landing pages that convert listeners into customers. Tom also reveals how repurposing interview content into clips and shorts can amplify your reach across social media platforms.
LINK MENTIONED IN THIS EPISODE:
https://interviewvalet.com/mariana/
Connect with Tom on LinkedIN: https://www.linkedin.com/in/iamtomschwab/
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I started adding bonus episodes to the feed and, if you’re not following the show, there’s a good chance you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
Explore my AI Services and Business trainings to get you going on your business journey:
https://marianadalto.com/programs
(0:00) Introduction of Tom Schwab and Episode Overview
(1:13) Building Trust and Credibility Through Podcasting
(3:07) The Value of Qualified Leads in Marketing
(4:55) The Global Reach of Podcasting and Branding Strategies
(6:12) Tom Schwab's Book "Podcast Guest Profits" and Interview Quality
(9:33) Podcast Guesting Versus Marketing and Common Mistakes
(15:46) Interview Valet's Unique Approach to Podcast Services
(18:36) Strategizing Podcast Appearances and Utilizing AI
(22:12) Key Metrics and Measuring Benefits of Podcast Guesting
(24:30) First Steps and Overcoming Self-Doubt in Podcasting
(26:06) The Importance of Comfort in Podcast Conversations
(27:00) Connecting with Tom Schwab and Closing Remarks
View all episodes
By Mariana DaltoJoin Mariana Dalto as she chats with Tom Schwab about the power of podcasting in building trust and credibility. They discuss acquiring qualified leads, podcasting's global reach, and its role as a branding tool. Tom shares insights from his book "Podcast Guest Profits" and differentiates podcast guesting from traditional marketing. Discover common mistakes, Interview Valet's unique approach, and strategies for successful podcast appearances, including AI's role. Learn key metrics for measuring benefits, overcoming self-doubt, and the importance of comfort in conversations. Plus, find out how to connect with Tom Schwab.
ABOUT
• Founder and CEO of Interview Valet.
• Military Veteran, Entrepreneur, Author, Podcast Interview Marketing Pioneer
• With over a decade of experience, he has worked with over 1500 clients, ranging from Fortune 500 companies to top professional services and high-level coaches and consultants.
• Recognized as the "Godfather of Podcast Interview Marketing," Tom authored the book "The Podcast Guest Profits: How To Grow Your Business With A Targeted Interview Strategy," regarded as the bible of podcast guesting. He shares his insights at top business conferences, guiding businesses on turning podcast listeners into valuable clients.
• As an engineer, Navy Veteran, and Nuclear Propulsion Plant Operator, Tom Schwab brings a distinctive perspective to marketing.
Key Focus: Helping businesses drive growth through AI tools and podcast guesting by transforming authentic conversations into high-value client conversions.
ABOUT THE SHOW
Ready to turn podcast interviews into real business results? Tom Schwab, CEO of Interview Valet, shares his decade-proven system for building trust and credibility at scale through strategic podcast appearances. In this conversation, you'll learn how to identify the right podcasts for your business, avoid the "Wayne's World podcast" trap, and create custom landing pages that convert listeners into customers. Tom also reveals how repurposing interview content into clips and shorts can amplify your reach across social media platforms.
LINK MENTIONED IN THIS EPISODE:
https://interviewvalet.com/mariana/
Connect with Tom on LinkedIN: https://www.linkedin.com/in/iamtomschwab/
Rate, Review, & Follow on Apple or Spotify Podcasts
“I love The Mariana Dalto Show Podcast”. If that sounds like you, please consider rating and reviewing my show! This helps me support more business owners – just like you – move toward the online life and business that they desire. Click here, scroll to the bottom, tap the rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast show. I started adding bonus episodes to the feed and, if you’re not following the show, there’s a good chance you’ll miss out. Follow now!
CONNECT WITH ME:
WEBSITE: https://www.marianadalto.com/
YOUTUBE: https://www.youtube.com/@marianadalto?sub_confirmation=1
PINTEREST: https://www.pinterest.com/mariana_dalto/
INSTAGRAM: https://www.instagram.com/marianadalto10x/
FACEBOOK: https://www.facebook.com/mariandalto/
LINKEDIN: www.linkedin.com/comm/mynetwork/discovery-see-all?usecase=PEOPLE_FOLLOWS&followMember=marianadalto
Explore my AI Services and Business trainings to get you going on your business journey:
https://marianadalto.com/programs
(0:00) Introduction of Tom Schwab and Episode Overview
(1:13) Building Trust and Credibility Through Podcasting
(3:07) The Value of Qualified Leads in Marketing
(4:55) The Global Reach of Podcasting and Branding Strategies
(6:12) Tom Schwab's Book "Podcast Guest Profits" and Interview Quality
(9:33) Podcast Guesting Versus Marketing and Common Mistakes
(15:46) Interview Valet's Unique Approach to Podcast Services
(18:36) Strategizing Podcast Appearances and Utilizing AI
(22:12) Key Metrics and Measuring Benefits of Podcast Guesting
(24:30) First Steps and Overcoming Self-Doubt in Podcasting
(26:06) The Importance of Comfort in Podcast Conversations
(27:00) Connecting with Tom Schwab and Closing Remarks